As always, it is never a good idea to jump into making changes until we figure out what exactly this means for your business and your website rankings. No surprise that they are pushing PPC- this is how they make money!
Our philosophy is still the same…
Give Google (and your potential customers) GOOD INFORMATION, BE A CONSISTENT PRESENCE ONLINE, AND YOU CAN GET GREAT RESULTS ORGANICALLY!
Will keep you posted on some changes with how social will affect rankings…always important, but it is looking like it will be more important in the future.